Stephanie Acedillo
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Hella Sarap

Hella Sarap is a passion project created by myself and Kevin Candido. Together we came up with the idea to combine his recipes & my illustrations, design, and creative direction to engage people in Asian-American food, art, and culture!

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We wanted a brand to personify the playfulness of our personalities. We also wanted to incorporate a texture to give more of an analogue feel. The logo was created reminiscent to a Japanese train stamp.

We wanted a brand to personify the playfulness of our personalities. We also wanted to incorporate a texture to give more of an analogue feel. The logo was created reminiscent to a Japanese train stamp.

Playing off Japanese designs, we created characters to personify our roles in the brand.

Playing off Japanese designs, we created characters to personify our roles in the brand.

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